Skincare Rebrand
Branding / Packaging
2020
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A full identity and packaging rebuild for a skincare range, moving it from a decorative look to a quieter system built on typography, material and proportion.
Project
Skincare Rebrand
Discipline
Branding, Packaging
Year
2020
Status
Completed
THECHALLENGE
The existing range had grown product by product. Nothing shared a grid, and on shelf the line looked like several unrelated brands.
THEAPPROACH
One typographic system, one label proportion and three material finishes across the entire range. Frosted glass, matte black board and uncoated cream stock separate the tiers without adding graphics.
THERESULT
The range now scales: new products drop into the existing system without redesign, and the line reads as one family in both retail and campaign imagery.
