Fashion
Fashion in Motion
Photo / Video
2017
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Overview
A seasonal concept developed as one shoot covering both stills and film, using architecture as the only set and light as the only styling device.
Project
Fashion in Motion
Discipline
Photo, Video
Year
2017
Status
Completed
THECHALLENGE
Garment silhouettes needed to read clearly in motion and in a static frame, with a production budget that allowed a single location and a single day.
THEAPPROACH
A concrete corridor was used as a natural frame. Long exposures and one warm light source produced both the still editorial and the film sequence from the same setup.
THERESULT
Stills and motion cut together as one campaign, with a consistent grade and a look that could be reproduced in later seasons.
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