Identity & Space
Interior / Branding
2024
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A hospitality concept where the interior and the identity were developed at the same time, so signage, print and spatial detail share a single geometry rather than being applied after construction.
Project
Identity & Space
Discipline
Interior, Branding
Year
2024
Status
Selected Work
THECHALLENGE
Interior and brand work usually arrive from separate teams at separate times. Here the risk was a beautiful room wearing a logo that had nothing to do with it.
THEAPPROACH
A single mark was drawn from the plan geometry and then translated back into physical detail: brass inlay, embossed stationery, and a signage plate cut from the same profile used at the counter edge.
THERESULT
The identity reads as part of the architecture. Production files for both interior detailing and print were delivered from one specification.
